Rebranding Levi's to reinforce its status as an iconic American brand by emphasizing its heritage and long history of denim. By spotlighting the signature pocket as a recognizable design element. Levi's can innovate while staying true to its roots and ensuring that Levi's remains a beloved choice for many generations.
FINAL BRAND MANUALS SHOWN BELOW:
PHYSICAL BRAND MANUAL | LEVI'S POCKET BOOK
DIGITAL BRAND MANUAL
